Sfoglia per Autore
Learning in interaction and liability of foreignness. The case of an Italian firm in Russia
2013 Guercini S.; Milanesi M.
Brand associations e metodologie per l'ascolto di marketing online
2014 Guercini Simone; Milanesi Matilde; Petrella Antonio Riccardo
Interazione, apprendimento e liabilities nell’internazionalizzazione delle imprese italiane della moda
2014 Guercini S.; Milanesi M.
Interaction approach and liabilities: A case analysis of start-up firms
2014 Guercini S.; Milanesi M.
Liabilities and business relationships in internationalization. Evidences from the opening of retail stores in the fashion industry.
2015 Matilde Milanesi
The impact of retail internationalization on make-or-buy decisions and buyer-supplier relationships
2015 Guercini, S.; Milanesi, M.
The store opening process in foreign markets: evidence from manufacturing firms in the Italian fashion industry
2015 Milanesi Matilde
Store openings and sourcing strategies in the internationalization of fashion industrial retailers
2016 Guercini Simone; Milanesi Matilde
Interaction and liabilities between native and immigrant firms
2016 Milanesi, M.; Guercini, S.
A Black Swan in the district? An IMP perspective on immigrant entrepreneurship and changes in industrial districts
2016 Milanesi Matilde; Guercini Simone; Waluszewski Alexandra
Interaction Approach and Liabilities: A Case Analysis of Start-Up Firms
2016 Guercini Simone; Milanesi Matilde
Crescita relazionale e prossimità. Casi di contratti di rete nella pelletteria.
2017 Milanesi Matilde, Guercini Simone, Tunisini Annalisa
Il contratto di rete Pelle+
2017 Guercini Simone; Milanesi Matilde; Tunisini Annalisa
Heuristics in international business and international marketing: a systematic literature review
2017 Guercini Simone; Milanesi Matilde
Liabilities of foreignness and outsidership in the evolution of immigrant chinese entrepreneurship
2017 Guercini Simone; Milanesi Matilde
Local liabilities and interaction between native and immigrant firms
2017 Milanesi Matilde; Guercini Simone
Extreme luxury fashion: business model and internationalization process
2017 Guercini Simone; Milanesi Matilde
Paths of evolution for the Chinese migrant entrepreneurship: a multiple case analysis in Italy
2017 Guercini Simone; Milanesi Matilde; Dei Ottati Gabi
Entrepreneurial marketing and digital marketing: emerging interfaces from an explorative research
2018 Milanesi Matilde, Ranfagni Silvia, Guercini Simone
A combined approach to the study of the multi vocal nature of the brand
2018 Ranfagni Silvia, Milanesi Matilde, Guercini Simone
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