The contribution put in evidence the main topics that inspire researches and wine producers, no longer related to the improvement of the technical-qualitative aspect of their products, but rather to knowing in advance the nature of an expanding and increasingly volatile demand and what the direct competitors are able to offer. The fact is that winemakers have realised that doing a good job in the vineyard and in the winery is not enough if they cannot also appropriately “defend” their wines when they are released on the market.
The new market challenges and the strategies of the wine companies / Menghini, Silvio. - In: WINE ECONOMICS AND POLICY. - ISSN 2212-9774. - ELETTRONICO. - 4:(2015), pp. 75-77. [10.1016/j.wep.2015.11.003]
The new market challenges and the strategies of the wine companies
MENGHINI, SILVIO
2015
Abstract
The contribution put in evidence the main topics that inspire researches and wine producers, no longer related to the improvement of the technical-qualitative aspect of their products, but rather to knowing in advance the nature of an expanding and increasingly volatile demand and what the direct competitors are able to offer. The fact is that winemakers have realised that doing a good job in the vineyard and in the winery is not enough if they cannot also appropriately “defend” their wines when they are released on the market.File | Dimensione | Formato | |
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