ISSN 2288-825X
THE GROWING CHALLENGE OF UNLEASHING THE POWER OF STRONG IDENTITIES VIA BRANDING AND BRAND COMMUNICATION – IS IT THE PRODUCT, THE DESIGNER, THE COMPANY, THE CITY OR COUNTRY BEHIND TO ACHIEVE AND SUSTAIN SUCCESS IN FASHION MARKETING? / Klaus-Peter, Wiedmann; Carmen, Rodriguez Santos; Gaetano, Aiello; Raffaele, Donvito; Bruno, Godey; Daniele, Pederzoli. - ELETTRONICO. - (2015), pp. 799-800. (Intervento presentato al convegno 2015 Global Fashion Management Conference at Florence).
THE GROWING CHALLENGE OF UNLEASHING THE POWER OF STRONG IDENTITIES VIA BRANDING AND BRAND COMMUNICATION – IS IT THE PRODUCT, THE DESIGNER, THE COMPANY, THE CITY OR COUNTRY BEHIND TO ACHIEVE AND SUSTAIN SUCCESS IN FASHION MARKETING?
AIELLO, GAETANO;DONVITO, RAFFAELE;
2015
Abstract
ISSN 2288-825X
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