This research aims to analyse the potential impact of new technologies on the shopping experience with particular reference to the shopping values (utilitarian and/or hedonistic).

The Influence of New Technologies on Shopping Values: an Exploratory Research at a Retail Level / Aiello, Gaetano; Donvito, Raffaele; Vannucci, Virginia. - ELETTRONICO. - (2016), pp. 1-6. (Intervento presentato al convegno XIII SIMktg Conference. MARKETING & RETAIL NEI MERCATI CHE CAMBIANO).

The Influence of New Technologies on Shopping Values: an Exploratory Research at a Retail Level

AIELLO, GAETANO;DONVITO, RAFFAELE;VANNUCCI, VIRGINIA
2016

Abstract

This research aims to analyse the potential impact of new technologies on the shopping experience with particular reference to the shopping values (utilitarian and/or hedonistic).
2016
SIMktg XIII Annual Conference Proceedings
XIII SIMktg Conference. MARKETING & RETAIL NEI MERCATI CHE CAMBIANO
Aiello, Gaetano; Donvito, Raffaele; Vannucci, Virginia
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1089137
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