In this presentation, it is argued that the practice of marketing agility may produce a sense of temporal scarcity causing managers to make suboptimal choices when developing and implementing strategic choices when responding to changes in their competitive environment. The conditions under which temporal scarcity is prevalent are discussed along with future research recommendations.
The Impact of Resource Scarcity on Managing Market Agility / Mayo, Michael; De Masi, Sara; Paci, Andrea. - ELETTRONICO. - (2017), pp. 0-4. (Intervento presentato al convegno Ethical Decisions in Lifestyle Choices tenutosi a Louisville, Kentucky (USA) nel 7-11 Novembre 2017).
The Impact of Resource Scarcity on Managing Market Agility
De Masi, Sara;Paci, Andrea
2017
Abstract
In this presentation, it is argued that the practice of marketing agility may produce a sense of temporal scarcity causing managers to make suboptimal choices when developing and implementing strategic choices when responding to changes in their competitive environment. The conditions under which temporal scarcity is prevalent are discussed along with future research recommendations.I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.