With the continued globalization of business, success in international trade will increasingly depend upon management’s ability to understand and build cross-cultural business relations. To prepare students to respond to this challenge, international business educators must design programs that are integrative and interdisciplinary in order for their graduates to acquire the cross-cultural skills needed by global enterprises. Our paper shows how educators can build upon a fundamental research tool taught currently in many courses, key word searching, to explore in greater depth the conditions of complexity and uncertainty found in many international business environments. Using a variant of key work search, key-word-in-context (KWIC), students can identify how a research term (or more importantly, some business activity) of interest plays out in different markets by comparing and contrasting how the text surrounding the term varies between domestic and foreign business journals or trade publications.
Developing a Student Global Mindset: A Comparative Analysis Using a KWIC Search Tool / Mayo, Michael; Howell, William; De Masi, Sara. - ELETTRONICO. - (2017), pp. 0-0. (Intervento presentato al convegno Ethical Decisions in Lifestyle Choices tenutosi a Louisville, Kentucky (USA) nel 7-11 Novembre 2017).
Developing a Student Global Mindset: A Comparative Analysis Using a KWIC Search Tool
De Masi, Sara
2017
Abstract
With the continued globalization of business, success in international trade will increasingly depend upon management’s ability to understand and build cross-cultural business relations. To prepare students to respond to this challenge, international business educators must design programs that are integrative and interdisciplinary in order for their graduates to acquire the cross-cultural skills needed by global enterprises. Our paper shows how educators can build upon a fundamental research tool taught currently in many courses, key word searching, to explore in greater depth the conditions of complexity and uncertainty found in many international business environments. Using a variant of key work search, key-word-in-context (KWIC), students can identify how a research term (or more importantly, some business activity) of interest plays out in different markets by comparing and contrasting how the text surrounding the term varies between domestic and foreign business journals or trade publications.I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.