Servicing PC industry products: how to choose the best strategy?

This paper presents some results of a research project whose aim was to provide a reference model for the after-sales strategy assessment. In this work such reference model is applied to PC industry. Results achieved, can be summarized as follows: there are several factors, related to products, manufacturers and customers that determine the way products have to be repaired and the kind of technical assistance networks where reparations have to take place. The paper is organised as follows: section 1 provides introductory information about the research project and its motivations, section 2 provides the background for paper comprehension (literatures, basic definitions and assumptions, etc.), section 3 provides the reference model development and a discussion about the model drivers and its application to the PC industry products; then, in section 4, some conclusions and future outlooks of the research are pointed out