Abstract The aim of this paper is to analyze the role of market knowledge embodied in sales outlet management, focusing on such knowledge as a factor of competition for the apparel retail enterprise. The paper investigates the role of cognitive sources in relation, on the one hand, to the structural characters of the retail enterprise and its sales outlet ( the latter understood as a commercial product), and on the other hand to performance expressed as revenue achieved by the sales outlet. This role of knowledge is examined in terms of the relevance and characteristics of the processes involved (knowledge formation, transfer and utilization), while the cognitive processes themselves are analyzed by exploring the actions undertaken to develop market knowledge.
Market knowledge in clothing retail: results from a research survey / S.Guercini; S.Ranfagni. - In: SINERGIE. - ISSN 0393-5108. - STAMPA. - 26:(2007), pp. 167-177.
Market knowledge in clothing retail: results from a research survey
GUERCINI, SIMONE;RANFAGNI, SILVIA
2007
Abstract
Abstract The aim of this paper is to analyze the role of market knowledge embodied in sales outlet management, focusing on such knowledge as a factor of competition for the apparel retail enterprise. The paper investigates the role of cognitive sources in relation, on the one hand, to the structural characters of the retail enterprise and its sales outlet ( the latter understood as a commercial product), and on the other hand to performance expressed as revenue achieved by the sales outlet. This role of knowledge is examined in terms of the relevance and characteristics of the processes involved (knowledge formation, transfer and utilization), while the cognitive processes themselves are analyzed by exploring the actions undertaken to develop market knowledge.File | Dimensione | Formato | |
---|---|---|---|
Guercini_Ranfagni (Sinergie).pdf
Accesso chiuso
Tipologia:
Altro
Licenza:
Tutti i diritti riservati
Dimensione
1.42 MB
Formato
Adobe PDF
|
1.42 MB | Adobe PDF | Richiedi una copia |
I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.