Abstract The aim of this paper is to analyze the role of market knowledge embodied in sales outlet management, focusing on such knowledge as a factor of competition for the apparel retail enterprise. The paper investigates the role of cognitive sources in relation, on the one hand, to the structural characters of the retail enterprise and its sales outlet ( the latter understood as a commercial product), and on the other hand to performance expressed as revenue achieved by the sales outlet. This role of knowledge is examined in terms of the relevance and characteristics of the processes involved (knowledge formation, transfer and utilization), while the cognitive processes themselves are analyzed by exploring the actions undertaken to develop market knowledge.

Market knowledge in clothing retail: results from a research survey / S.Guercini; S.Ranfagni. - In: SINERGIE. - ISSN 0393-5108. - STAMPA. - 26:(2007), pp. 167-177.

Market knowledge in clothing retail: results from a research survey

GUERCINI, SIMONE;RANFAGNI, SILVIA
2007

Abstract

Abstract The aim of this paper is to analyze the role of market knowledge embodied in sales outlet management, focusing on such knowledge as a factor of competition for the apparel retail enterprise. The paper investigates the role of cognitive sources in relation, on the one hand, to the structural characters of the retail enterprise and its sales outlet ( the latter understood as a commercial product), and on the other hand to performance expressed as revenue achieved by the sales outlet. This role of knowledge is examined in terms of the relevance and characteristics of the processes involved (knowledge formation, transfer and utilization), while the cognitive processes themselves are analyzed by exploring the actions undertaken to develop market knowledge.
2007
26
167
177
S.Guercini; S.Ranfagni
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/252923
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