The paper investigates the role of the bureau de style in the processes of innovation of fashion companies.
The role of Bureau de style in the entrepreneurial network for textile product innovation / S.Guercini; S.Ranfagni. - ELETTRONICO. - (2003), pp. 1-15. (Intervento presentato al convegno 19th Annual IMP Conference - University of Lugano tenutosi a Lugano, Switzerland nel 4-6 September).
The role of Bureau de style in the entrepreneurial network for textile product innovation
GUERCINI, SIMONE;RANFAGNI, SILVIA
2003
Abstract
The paper investigates the role of the bureau de style in the processes of innovation of fashion companies.
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