This paper addresses the topic of creativity at the territorial level from a network perspective. The authors propose a representational model of creative territorial networks that is suitable for analyzing processes of management creativity. The empirical research refers to Florence and Paris, and it is based on face-to-face in depth interviews.
Creative networks in Florence and Paris / R.Donvito; G.Aiello; S.Ranfagni. - ELETTRONICO. - (2012), pp. 1-5. (Intervento presentato al convegno 2012 Global Marketing Conference - KSMS tenutosi a Seoul - Corea del Sud nel 19-22 Luglio 2012).
Creative networks in Florence and Paris
DONVITO, RAFFAELE
;AIELLO, GAETANO;RANFAGNI, SILVIA
2012
Abstract
This paper addresses the topic of creativity at the territorial level from a network perspective. The authors propose a representational model of creative territorial networks that is suitable for analyzing processes of management creativity. The empirical research refers to Florence and Paris, and it is based on face-to-face in depth interviews.
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