The assessment of creativity arouses increasing interest within design community. The literature witnesses efforts to quantitatively measure creativity, although commonly considered intrinsically subjective. Recent experiences show a good degree of convergence between assessments employing more objective metrics and evaluations of creativity made by experts in design and innovation. With the overall goal of determining whether such judgments are reliable and repeatable, the present paper analyzes creativity assessments of commercial products performed by skilled and novice designers in order to highlight further differences due to accumulated experience. The investigation is carried out by means of a suitable questionnaire asking to evaluate the creativity of 10 market successes and 10 commercial flops. The experiment tests also whether commercial results can strongly influence the perception of creativity. The outcomes reveal that experience is supposed to play a not negligible role in evaluating creativity, while the question about the impact of market success requires further investigation.

Does experience in design and innovation affect the perception of creativiy? / N. Becattini; Y. Borgianni; G. Cascini; F. Rotini. - ELETTRONICO. - Volume 7 DS75-07:(2013), pp. .129-.138. (Intervento presentato al convegno 19th International Conference on Engineering Design tenutosi a Seoul, Korea nel 19th - 22th August 2013).

Does experience in design and innovation affect the perception of creativiy?

BORGIANNI, YURI;ROTINI, FEDERICO
2013

Abstract

The assessment of creativity arouses increasing interest within design community. The literature witnesses efforts to quantitatively measure creativity, although commonly considered intrinsically subjective. Recent experiences show a good degree of convergence between assessments employing more objective metrics and evaluations of creativity made by experts in design and innovation. With the overall goal of determining whether such judgments are reliable and repeatable, the present paper analyzes creativity assessments of commercial products performed by skilled and novice designers in order to highlight further differences due to accumulated experience. The investigation is carried out by means of a suitable questionnaire asking to evaluate the creativity of 10 market successes and 10 commercial flops. The experiment tests also whether commercial results can strongly influence the perception of creativity. The outcomes reveal that experience is supposed to play a not negligible role in evaluating creativity, while the question about the impact of market success requires further investigation.
2013
Proceedings of the International Conference on Engineering Design, ICED
19th International Conference on Engineering Design
Seoul, Korea
19th - 22th August 2013
N. Becattini; Y. Borgianni; G. Cascini; F. Rotini
File in questo prodotto:
File Dimensione Formato  
ICED13 Does experience in design and innovation affect the perception.pdf

Accesso chiuso

Tipologia: Versione finale referata (Postprint, Accepted manuscript)
Licenza: Open Access
Dimensione 345.06 kB
Formato Adobe PDF
345.06 kB Adobe PDF   Richiedi una copia

I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/816480
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 1
  • ???jsp.display-item.citation.isi??? 0
social impact