This paper analyzes the internationalization process towards European markets of Italian firms producing high symbolic value goods (fashion, furniture, food sectors).
International Retailing of ‘Made in Italy’ Products: the Results of an Observational Research Study in French and UK markets / G. Aiello; R. Donvito; L. Grazzini; B. Godey; D. Pederzoli; B. Wagner; J. Wilson; C. Halliburton. - ELETTRONICO. - (2014), pp. 1-13. (Intervento presentato al convegno 13rd International Marketing Trends Conference tenutosi a Venice nel January 24-25 2014).
International Retailing of ‘Made in Italy’ Products: the Results of an Observational Research Study in French and UK markets
AIELLO, GAETANO;DONVITO, RAFFAELE;GRAZZINI, LAURA;
2014
Abstract
This paper analyzes the internationalization process towards European markets of Italian firms producing high symbolic value goods (fashion, furniture, food sectors).
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