This paper analyzes the internationalization process of Italian firms producing high symbolic value goods (Fashion, Furniture, Food sectors) and the use of the ‘Made-In’ Country of Origin concept
Made in Italy’ in the Fashion, Furniture and Food Sectors: The Results of an Observational Research Study in France, Russia and the UK / G. Aiello; R. Donvito; L. Grazzini; C. Halliburton; B. Wagner; J. Wilson; B. Godey; D. Pederzoli; I. Shokola. - ELETTRONICO. - (2014), pp. 1-4. (Intervento presentato al convegno 2014 Global Fashion Management Conference tenutosi a London nel February 13-15th, 2014).
Made in Italy’ in the Fashion, Furniture and Food Sectors: The Results of an Observational Research Study in France, Russia and the UK
AIELLO, GAETANO;DONVITO, RAFFAELE;L. Grazzini;
2014
Abstract
This paper analyzes the internationalization process of Italian firms producing high symbolic value goods (Fashion, Furniture, Food sectors) and the use of the ‘Made-In’ Country of Origin concept
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