Sustainable habitat: market trends and testing of innovation products

Sustainable development is recognised as a particular challenge, with the need to reduce costs and increase efficiency. In this contest there is continued interest in determining how to enhance innovation in the construction industry, since innovation is vital to successful, long-term company performance in the construction industry. But what is the role of the innovation for systems and components in the future? Will we be able to change the existent technological systems and to develop innovative products in order to influence the building market or create really new ideas capable of change to the life style of the people? The objective is achieve a sustainable good quality construction as a continue process starting from the new characteristics and new opportunities for the enterprises and develop new components with high efficiency in order to satisfy the construction market and to meet the demand for high-performance by the users. To achieve this, a close relationship between research world and manufacturing companies play a key role, especially in the development phase of new performing products and for the improvement of new architectural solutions studied for their integrability in the buildings. A market trend, create by new business inquires, develop a greater attention on energetic and environmental issues