Smart services initiatives in product-centric companies

Purpose: This paper investigates the linkages between servitization strategies and digital technologies, pointing out the characteristics of technology-enabled services (i.e. smart services) offered by manufacturing companies. Design/methodology/approach: An extensive literature review is provided to build a theoretical framework linking servitization strategies and digital technologies. Findings: Digital technologies have different role as they enable incremental, product-dominated servitization rather than radical, service-oriented/customer-centric servitization. Originality/value: this paper represents the first attempt to shed light on the linkages among digital technologies and servitization strategies, building on interdisciplinary research on technology-driven service innovation, servitization of manufacturing companies and on studies from service dominant logic and service science.