In this paper, the concept of second screen applications designed for better television advertising is proposed. To create a pleasant experience for users, the advertisements are moved from the television to second screens, delivered at the right time and integrated into fact sheets and small games in order to interest and amuse the users. This will allow to create a more personalized and interactive television advertising, without interrupting movies and TV shows.
Second screen applications for better television advertising / Dumoulin, Joël; Affi, Diana; Bertini, Marco; Mugellini, Elena; Abou Khaled, Omar; Del Bimbo, Alberto. - ELETTRONICO. - (2015), pp. 1-4. (Intervento presentato al convegno ACM TVX 2015, international conference on interactive experiences for TV and online video tenutosi a Brussels, Belgium nel June 3-5, 2015).
Second screen applications for better television advertising
DUMOULIN, JOEL;BERTINI, MARCO;DEL BIMBO, ALBERTO
2015
Abstract
In this paper, the concept of second screen applications designed for better television advertising is proposed. To create a pleasant experience for users, the advertisements are moved from the television to second screens, delivered at the right time and integrated into fact sheets and small games in order to interest and amuse the users. This will allow to create a more personalized and interactive television advertising, without interrupting movies and TV shows.
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