Unhealthy food choice is one of the main causes of being overweight. Nutritionists blame a particular category of food: junk food. Several authors have proposed a fat tax for reducing the junk food demand, but others have demonstrated that these taxes must be very high in order to be effective. Therefore, a warning label about calorie content may be an alternative way to reduce the consumption of junk food. In this exploratory study, using students as respondents, a high-calorie warning label is explored with an incentive compatible valuation method. The results indicate that a high-calorie warning label has little effect on respondents’ choices, even when they have no prior familiarity with the food
Warning labels on junk food: experimental evidence / Boncinelli, F.; Gerini, F.; Pagnotta, G.; Alfnes, F.. - In: INTERNATIONAL JOURNAL OF CONSUMER STUDIES. - ISSN 1470-6423. - ELETTRONICO. - 41:(2017), pp. 46-53. [10.1111/ijcs.12312]
Warning labels on junk food: experimental evidence
BONCINELLI, FABIO;GERINI, FRANCESCA;
2017
Abstract
Unhealthy food choice is one of the main causes of being overweight. Nutritionists blame a particular category of food: junk food. Several authors have proposed a fat tax for reducing the junk food demand, but others have demonstrated that these taxes must be very high in order to be effective. Therefore, a warning label about calorie content may be an alternative way to reduce the consumption of junk food. In this exploratory study, using students as respondents, a high-calorie warning label is explored with an incentive compatible valuation method. The results indicate that a high-calorie warning label has little effect on respondents’ choices, even when they have no prior familiarity with the foodFile | Dimensione | Formato | |
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