The contribution put in evidence the main topics that inspire researches and wine producers, no longer related to the improvement of the technical-qualitative aspect of their products, but rather to knowing in advance the nature of an expanding and increasingly volatile demand and what the direct competitors are able to offer. The fact is that winemakers have realised that doing a good job in the vineyard and in the winery is not enough if they cannot also appropriately “defend” their wines when they are released on the market.

The new market challenges and the strategies of the wine companies / Menghini, Silvio. - In: WINE ECONOMICS AND POLICY. - ISSN 2212-9774. - ELETTRONICO. - 4:(2015), pp. 75-77. [10.1016/j.wep.2015.11.003]

The new market challenges and the strategies of the wine companies

MENGHINI, SILVIO
2015

Abstract

The contribution put in evidence the main topics that inspire researches and wine producers, no longer related to the improvement of the technical-qualitative aspect of their products, but rather to knowing in advance the nature of an expanding and increasingly volatile demand and what the direct competitors are able to offer. The fact is that winemakers have realised that doing a good job in the vineyard and in the winery is not enough if they cannot also appropriately “defend” their wines when they are released on the market.
2015
4
75
77
Menghini, Silvio
File in questo prodotto:
File Dimensione Formato  
1-s2.0-S2212977415000320-main-2.pdf

accesso aperto

Descrizione: pdf
Tipologia: Pdf editoriale (Version of record)
Licenza: Open Access
Dimensione 341.51 kB
Formato Adobe PDF
341.51 kB Adobe PDF

I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1083959
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 19
  • ???jsp.display-item.citation.isi??? ND
social impact