The analysis focuses on Italian and Emirati banks, for verifying how multi-channel communication in financial institutions impacts customer satisfaction and loyalty, from the point of view of bank employees and bank customers

Multi-channel banking and stakeholders’ perceptions. Challenges of customer-centred communication in Emirati and Italian banks / Lorenzo, Gai; Ielasi, Federica; Ilie, Cornelia. - ELETTRONICO. - (2016), pp. 0-0. (Intervento presentato al convegno Annual Conference MFS tenutosi a Stockholm Business School, Stockholm University, Sweden).

Multi-channel banking and stakeholders’ perceptions. Challenges of customer-centred communication in Emirati and Italian banks

GAI, LORENZO;IELASI, FEDERICA;
2016

Abstract

The analysis focuses on Italian and Emirati banks, for verifying how multi-channel communication in financial institutions impacts customer satisfaction and loyalty, from the point of view of bank employees and bank customers
2016
Twenty-third Annual Conference Multinational Finance Society
Annual Conference MFS
Stockholm Business School, Stockholm University, Sweden
Lorenzo, Gai; Ielasi, Federica; Ilie, Cornelia
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1086376
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