The analysis focuses on Italian and Emirati banks, for verifying how multi-channel communication in financial institutions impacts customer satisfaction and loyalty, from the point of view of bank employees and bank customers
Multi-channel banking and stakeholders’ perceptions. Challenges of customer-centred communication in Emirati and Italian banks / Lorenzo, Gai; Ielasi, Federica; Ilie, Cornelia. - ELETTRONICO. - (2016), pp. 0-0. (Intervento presentato al convegno Annual Conference MFS tenutosi a Stockholm Business School, Stockholm University, Sweden).
Multi-channel banking and stakeholders’ perceptions. Challenges of customer-centred communication in Emirati and Italian banks
GAI, LORENZO;IELASI, FEDERICA;
2016
Abstract
The analysis focuses on Italian and Emirati banks, for verifying how multi-channel communication in financial institutions impacts customer satisfaction and loyalty, from the point of view of bank employees and bank customers
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