This paper aims to analyse the perception of Made in Italy in the Brazilian market with specific reference to fashion.
The perception of Made in Italy in the Brazilian market: the result of an exploratory research / Aiello, G.; Donvito, R.; Acuti, D.; Floriani, E.; Pederzoli, D; Godey, B. - ELETTRONICO. - (2015), pp. 1-11. (Intervento presentato al convegno 14th International Marketing Trends Conference 2015 Paris).
The perception of Made in Italy in the Brazilian market: the result of an exploratory research
AIELLO, GAETANO;DONVITO, RAFFAELE;ACUTI, DILETTA;
2015
Abstract
This paper aims to analyse the perception of Made in Italy in the Brazilian market with specific reference to fashion.
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