The paper analyses the pricing structure and level of current accounts for verifying the relative impact on customer satisfaction and customer loyalty
How does pricing affect customer attrition? Evidence from packaged account holders / Bocchialini, Elisa; Ielasi, Federica; Rossolini, Monica. - In: ECONOMIC NOTES. - ISSN 0391-5026. - STAMPA. - 44:(2015), pp. 75-100.
How does pricing affect customer attrition? Evidence from packaged account holders
Bocchialini, Elisa;IELASI, FEDERICA
;
2015
Abstract
The paper analyses the pricing structure and level of current accounts for verifying the relative impact on customer satisfaction and customer loyaltyFile in questo prodotto:
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