This paper presents the case study of the Tuscan growers pasta, an example of linkage between people, territory, environment and food. The use of new technologies for agronomic management, cultivation protocols, and a food supply chain agreement guarantee high quality, traceability and sustainability from field to package, representing an innovative marketing strategy.
Pasta ‘Made in Tuscany’: Traceability and sustainability as marketing strategy / Baldi, Ada; Mancini, Marco; Dalla Marta, Anna; Orlandini, Simone. - ELETTRONICO. - (2015), pp. 685-689. (Intervento presentato al convegno 2015 Global Fashion Management Conference at Florence).
Pasta ‘Made in Tuscany’: Traceability and sustainability as marketing strategy
BALDI, ADA DANIELA;MANCINI, MARCO;DALLA MARTA, ANNA;ORLANDINI, SIMONE
2015
Abstract
This paper presents the case study of the Tuscan growers pasta, an example of linkage between people, territory, environment and food. The use of new technologies for agronomic management, cultivation protocols, and a food supply chain agreement guarantee high quality, traceability and sustainability from field to package, representing an innovative marketing strategy.
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