Digitalization is producing masses of data, which creates a challenging data overload for managers and engineers. There is also a gap between digital technologies and their influence on collaboration and co-delivery. The digitalisation offers solutions to handle data, but there is a lack of methods to transform it into usable information. The focus is prevalent with the technology, and this leads to difficulties in creating value from the data as the necessary action is unclear. There are three aspects to consider with innovation: new technology, a user, and a market. Technology by itself will not work when there is no user context. In an advanced services context, users are working with particular information. It requires a translation of the data into information leading to knowledge generated by a user experience, and there is much more on co-development. There are data analysts but no data knowledge managers or solution scientists. The aim is to develop a reference model to enable people turning data into usable information and create value in an industrial Product-Service System (PSS). It needs an understanding of perceptions that are hard to quantify, yet these intangibles most often lead to value creation. Methods from Service Design, which derive from social science can provide us with knowledge about the intangibles of perception. The industrial outcome is to develop a framework to turn data into usable information: – for the right person – at the right time – in the right form – to take the right action! Purpose: The purpose of this research paper is to identify the early stage problems that exist when considering the design of complex industrial Product-Service Systems by manufacturing firms in the I4.0/IoT enabled world. Design/Methodology/Approach: The combination of industrial Product Service Systems (PSS) with Data-Information-Knowledge-Wisdom (DIKW) hierarchy building with product avatars and persona avatars (individual and collective) as well as with the unified service theory (UST) might create another approach towards value detection, creation, and marketing plus build a new methodology by itself. To integrate these methods, we have reviewed the literature on PSS as well as on personas models applications to product-service systems design. We have discussed in small and large groups, with scholars, students, and managers, about the potential values from these research. Findings: We suggest to develop computer-aided environments that, using product and personas avatars, can help to find and crate value in industrial PSS building. We firmly believe that cognitive computing technologies, virtual reality and AI will also help the designers in the evaluations of relevant non-monetary value dimensions. Originality/Value: The research aims at exploring the new world of I4.0/IoT. Together with the focus on human-centred aspects and information hierarchy building, the framework becomes highly original. We also suggest as our original contributions, that the integration of persona models (or persona avatar) in the virtual representation of the industrial PSS will create potential for further research.

IoT supporting servitization by transforming data into information and knowledge / Mario, Rapaccini; Shaun, West; Petra, Müller-Csernetzky. - STAMPA. - (2017), pp. 110-117. (Intervento presentato al convegno Spring Servitization Conference tenutosi a Lucern nel 15-17 Maggio 2017).

IoT supporting servitization by transforming data into information and knowledge

RAPACCINI, MARIO;
2017

Abstract

Digitalization is producing masses of data, which creates a challenging data overload for managers and engineers. There is also a gap between digital technologies and their influence on collaboration and co-delivery. The digitalisation offers solutions to handle data, but there is a lack of methods to transform it into usable information. The focus is prevalent with the technology, and this leads to difficulties in creating value from the data as the necessary action is unclear. There are three aspects to consider with innovation: new technology, a user, and a market. Technology by itself will not work when there is no user context. In an advanced services context, users are working with particular information. It requires a translation of the data into information leading to knowledge generated by a user experience, and there is much more on co-development. There are data analysts but no data knowledge managers or solution scientists. The aim is to develop a reference model to enable people turning data into usable information and create value in an industrial Product-Service System (PSS). It needs an understanding of perceptions that are hard to quantify, yet these intangibles most often lead to value creation. Methods from Service Design, which derive from social science can provide us with knowledge about the intangibles of perception. The industrial outcome is to develop a framework to turn data into usable information: – for the right person – at the right time – in the right form – to take the right action! Purpose: The purpose of this research paper is to identify the early stage problems that exist when considering the design of complex industrial Product-Service Systems by manufacturing firms in the I4.0/IoT enabled world. Design/Methodology/Approach: The combination of industrial Product Service Systems (PSS) with Data-Information-Knowledge-Wisdom (DIKW) hierarchy building with product avatars and persona avatars (individual and collective) as well as with the unified service theory (UST) might create another approach towards value detection, creation, and marketing plus build a new methodology by itself. To integrate these methods, we have reviewed the literature on PSS as well as on personas models applications to product-service systems design. We have discussed in small and large groups, with scholars, students, and managers, about the potential values from these research. Findings: We suggest to develop computer-aided environments that, using product and personas avatars, can help to find and crate value in industrial PSS building. We firmly believe that cognitive computing technologies, virtual reality and AI will also help the designers in the evaluations of relevant non-monetary value dimensions. Originality/Value: The research aims at exploring the new world of I4.0/IoT. Together with the focus on human-centred aspects and information hierarchy building, the framework becomes highly original. We also suggest as our original contributions, that the integration of persona models (or persona avatar) in the virtual representation of the industrial PSS will create potential for further research.
2017
Internationalisation through servitization - proceedings of the Spring Servitization Conference
Spring Servitization Conference
Lucern
15-17 Maggio 2017
Mario, Rapaccini; Shaun, West; Petra, Müller-Csernetzky
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1095170
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