This research aimed to investigate the relationships between gambling advertisements exposure, attitudes toward either games and games ads, and intention to gamble. We investigated, within a sample of Italian College students (n = 254), three kinds of game: poker, national lotteries and sports betting. The analyses showed that a more positive attitude toward both advertising and games correlates with a greater intention to gamble. Other hypotheses have been not confirmed instead. The findings suggest that future studies should consider the role of media in promoting intention to gamble by adding in the analysis subjective norms related to gambling for prevention and rehabilitation purposes.
Pubblicità e gioco d'azzardo:uno studio correlazione su studenti italiani / Loscalzo, Y.; Giannini, M.; Vallini, F.; Gori, A.. - In: COUNSELING. - ISSN 2421-2202. - ELETTRONICO. - 9:(2016), pp. 1-1. [10.14605/CS921614]
Pubblicità e gioco d'azzardo:uno studio correlazione su studenti italiani
Loscalzo, Y.;Giannini, M.;Gori, A.
2016
Abstract
This research aimed to investigate the relationships between gambling advertisements exposure, attitudes toward either games and games ads, and intention to gamble. We investigated, within a sample of Italian College students (n = 254), three kinds of game: poker, national lotteries and sports betting. The analyses showed that a more positive attitude toward both advertising and games correlates with a greater intention to gamble. Other hypotheses have been not confirmed instead. The findings suggest that future studies should consider the role of media in promoting intention to gamble by adding in the analysis subjective norms related to gambling for prevention and rehabilitation purposes.
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