Tuning up a Method for an Appropriate Introduction of the New Paradigm of Sustainable Agriculture Management Inducted by the Innovative High Technology Farming.

Innovation has already arrived profitably in urban and industrial settings and is in part due to the spread of social innovation practices and collaborative spaces diffusion. In rural contest, this could mean more competitiveness, sustainability and productivity. It is a frenzy period for technology innovations, so it is important to understand what kind of innovation is useful and which are not useful for the development of precision agriculture in marginal areas. Consequently, Tuscany region is collaborating on a smart specialization platform (S3) on precision agriculture. The proposed scope should be a starting point to manage the current confusion between actors on precision agriculture. The checking of Technology Readiness Level allows understanding of whom, what types of innovation and when it happens. One of the goals is to understand if technology transfer, knowledge and innovation will be for all actors - old and new farmers - and if it could be a chance of more consciousness in better managing agriculture to achieve profitability, increase their competitiveness, sustainability and productivity especially for marginal areas. Spreading innovation through communities and actors in farming, with more consciousness and sharing, means also easier hydro-geological managing and water regulation because where there are active communities and innovative technologies, that facilitate the direct selling from farm to consumers. As a result, there is land control and value generation for those areas. The aim of the study is to understand why there is a lack of digitization, technology transfer and knowledge in farming and how to overcome this difficulty in rural contexts.