Mega‐events tourism legacies: the case of the Torino 2006 Winter Olympic Games – a territorialisation approach

This paper examines the impact of mega‐events such as the Olympic Games on tourism development in host territories. In the first part, we adopt a territorialisation approach to understand the relationship between the event and the host region. A mega‐event is conceived as a great chance to generate new territory as it produces both tangible and intangible legacies that remain after the event ends: renewal of facilities for hospitality and accommodation, better infrastructures, better training for people in the tourism business, and improvement in international visibility. These legacies can represent a platform for future tourism development if local policies demonstrate the ability to re‐territorialise a mega‐event’s temporary transforming effects on tourism into long‐lasting ones. The paper then focuses on the case of Torino 2006. Moving from an overview to recent tourism data, some considerations of the post‐event trends in the Olympic territory are proposed. Thus, the paper highlights several critical aspects for a re‐territorialisation of the Olympic legacies and for tourism policies that can sustain the positive effects of the event over the long term.