During the first years of the 20th century service stations and petrol pumps with strange shapes appear on the landscape of American roads. Six-legged dogs, wild cats and serpents inhabit gas stations, housing a fantastic bestiary that links art to the first experiments in advertising communication. Artists and graphic designers that are still linked to the world of the affiche combine progress and colours in the first experiments in coordinated image and the motorways become the testing ground for a strategy that integrates architecture and advertising.
Architettura di Comunicazione. Cavalli alati, cani a sei zampe e gatti selvatici lungo il “bordo stradale” / susanna cerri. - In: FIRENZE ARCHITETTURA. - ISSN 1826-0772. - STAMPA. - (2017), pp. 138-145.
Architettura di Comunicazione. Cavalli alati, cani a sei zampe e gatti selvatici lungo il “bordo stradale”
susanna cerri
2017
Abstract
During the first years of the 20th century service stations and petrol pumps with strange shapes appear on the landscape of American roads. Six-legged dogs, wild cats and serpents inhabit gas stations, housing a fantastic bestiary that links art to the first experiments in advertising communication. Artists and graphic designers that are still linked to the world of the affiche combine progress and colours in the first experiments in coordinated image and the motorways become the testing ground for a strategy that integrates architecture and advertising.| File | Dimensione | Formato | |
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FirenzeArchitettura2017-1 (Cerri)pp138-145.pdf
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