The paper begins with a brief introduction to the technology of Geographic Information Systems (GIS) and a review of the current literature in the field of tourism based GIS (T-GIS). This is followed by a discussion of the theoretical possibilities of using T-GIS for traditional marketing purposes and a review of the related literature. The use of T-GIS for marketing is then considered both from the demand and supply sides. The second half of the paper provides a detailed account of the use of the Internet to incorporate GIS-based models and graphics as a marketing tool for the Alberta Ski Resort industry. Further developments and prospects using this technology are also described.
GIS applications in tourism marketing: Current uses, an experimental application and future prospects / Bertazzon, Stefania; Crouch, Geoffrey; Draper, Dianne; Waters, Nigel. - In: JOURNAL OF TRAVEL & TOURISM MARKETING. - ISSN 1054-8408. - STAMPA. - 6:(1997), pp. 35-59. [10.1300/J073v06n03_04]
GIS applications in tourism marketing: Current uses, an experimental application and future prospects
Bertazzon, Stefania;
1997
Abstract
The paper begins with a brief introduction to the technology of Geographic Information Systems (GIS) and a review of the current literature in the field of tourism based GIS (T-GIS). This is followed by a discussion of the theoretical possibilities of using T-GIS for traditional marketing purposes and a review of the related literature. The use of T-GIS for marketing is then considered both from the demand and supply sides. The second half of the paper provides a detailed account of the use of the Internet to incorporate GIS-based models and graphics as a marketing tool for the Alberta Ski Resort industry. Further developments and prospects using this technology are also described.File | Dimensione | Formato | |
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