An Explorative Model to Assess Individuals’ Phubbing Risk

Abstract: Phubbing could be defined as a new form of addiction; however, checking the phone and ignoring the speaker could also be linked to the increased availability of virtual social environments. We developed a multidimensional model for phubbing considering psychological dimensions and information and communication technology related habits. We collected data through online questionnaires and surveys. The best model obtained from our data was constituted by Information and Communication Technologies’ (ICTs) usage behaviours, Trait Anxiety, Virtual Sense of Community and Neuroticism. Finally, our study confirmed a strong connection between phubbing and online addiction behaviours.