Global cities are increasingly competing together in order to showcase themselves as the best destination for tourists, investors, and talented people. During the last four decades, there has been a growing interest in City branding. It takes place within a communication system that closely connects the overall city image and identity. Community leaders are more and more recognizing that there is a direct link between the city image and its attractiveness as a place to visit, live, invest, and study. Aimed at devel-oping the theoretical framework of city branding, this research attempts to identify and explain the re-lationship between the variables affecting the city image as a paradigmatic model of city branding and sustainable urban development. Therefore, 35 peer-reviewed articles are initially selected from the Directory of Open Access Journals (DOAJ), through purposive sampling. Then, the collected data is ana-lyzed in four stages using grounded theory. The results of this study indicate that the boosting of city image is a complex process that continuously and dynamically requires a meaningful combination of planning, actions, and stakeholders at various organizational levels.

Boosting City image for Creation of a Certain City Brand / G. DE LUCA; A. SHIRVANI. - In: GEOGRAPHICA PANNONICA. - ISSN 1820-7138. - ELETTRONICO. - 23:(2019), pp. 23-31. [10.5937/gp23-20141]

Boosting City image for Creation of a Certain City Brand

G. DE LUCA
Writing – Review & Editing
;
A. SHIRVANI
Writing – Original Draft Preparation
2019

Abstract

Global cities are increasingly competing together in order to showcase themselves as the best destination for tourists, investors, and talented people. During the last four decades, there has been a growing interest in City branding. It takes place within a communication system that closely connects the overall city image and identity. Community leaders are more and more recognizing that there is a direct link between the city image and its attractiveness as a place to visit, live, invest, and study. Aimed at devel-oping the theoretical framework of city branding, this research attempts to identify and explain the re-lationship between the variables affecting the city image as a paradigmatic model of city branding and sustainable urban development. Therefore, 35 peer-reviewed articles are initially selected from the Directory of Open Access Journals (DOAJ), through purposive sampling. Then, the collected data is ana-lyzed in four stages using grounded theory. The results of this study indicate that the boosting of city image is a complex process that continuously and dynamically requires a meaningful combination of planning, actions, and stakeholders at various organizational levels.
23
23
31
Goal 11: Sustainable cities and communities
G. DE LUCA; A. SHIRVANI
File in questo prodotto:
File Dimensione Formato  
Boosting City Image for City Brand 2019.pdf

accesso aperto

Tipologia: Versione finale referata (Postprint, Accepted manuscript)
Licenza: Open Access
Dimensione 321.4 kB
Formato Adobe PDF
321.4 kB Adobe PDF Visualizza/Apri

I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2158/1152620
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 19
  • ???jsp.display-item.citation.isi??? 14
social impact