Creation of Impressive City Brand in the Age of Cities

Given the globalization and free movement of capital and people, global cities compete with others not only as tourist destinations but also for the attraction of investors, skilled labor and human capital. During the last four decades, there has been a growing interest in City branding. It takes place within a communication system that closely connects the overall city image and identity. Community leaders are more and more recognizing that there is a direct link between the city image and its attractiveness as a place to visit, live, invest, and study.