Designations of origin and organic wines in Italy: Standardisation and differentiation in market dynamics

Being original and different is the key to success if you are looking to market a product that is not only of undisputed quality, but also one of a kind. Recently, in the wine sector, though designations have undoubtedly generated positive effects on one hand, exalting a product׳s specificity by reason of its place of origin, on the other hand, we also note the effects of standardisation that a production code naturally generates among wines belonging to the same designation. There are many causes for this, the most important of which can be summed up in two fundamental points