Marketing management for the promotion of innovative wood products: the case of “cippatino”. More then 40% of the pellet used in Europe is consumed in Italy and the demand is still growing. Almost all of the pellet used in Italy (about 90%) is imported. Actually wood pellets are replacing traditional renewable fuels, such as local firewood, with considerable consequences on land management, local economy and employment. Therefore some companies have invested in an innovative process developing a substitute for pellet called Cippatino. In this study we have developed a marketing management process for “Cippatino”.

Marketing management per la promozione del cippatino: un prodotto innovativo in sostituzione del pellet / Claudio Fagarazzi, giuseppe TresCa, alessandro Tirinnanzi, Federico Guasconi. - In: SHERWOOD. FORESTE ED ALBERI OGGI. - ISSN 1590-7805. - STAMPA. - 239:(2018), pp. 35-39.

Marketing management per la promozione del cippatino: un prodotto innovativo in sostituzione del pellet

Claudio Fagarazzi
Membro del Collaboration Group
;
alessandro Tirinnanzi
Membro del Collaboration Group
;
Federico Guasconi
Membro del Collaboration Group
2018

Abstract

Marketing management for the promotion of innovative wood products: the case of “cippatino”. More then 40% of the pellet used in Europe is consumed in Italy and the demand is still growing. Almost all of the pellet used in Italy (about 90%) is imported. Actually wood pellets are replacing traditional renewable fuels, such as local firewood, with considerable consequences on land management, local economy and employment. Therefore some companies have invested in an innovative process developing a substitute for pellet called Cippatino. In this study we have developed a marketing management process for “Cippatino”.
2018
239
35
39
Goal 7: Affordable and clean energy
Goal 11: Sustainable cities and communities
Goal 13: Climate action
Claudio Fagarazzi, giuseppe TresCa, alessandro Tirinnanzi, Federico Guasconi
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1166111
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