This paper aims at deriving a ranking for the Italian regions by modelling domestic (interregional) tourist flows, in order to compare their tourism attractiveness. To this aim, a Bradley–Terry modelling approach was used to make pairwise comparisons of competing territories. This approach allows the inclusion of covariates that are, in this case, factors that likely affect domestic tourism flows across competing territories. Consequently, we consider a wide range of determinants within the theoretical framework of destination attractiveness. Furthermore, the empirical findings have been used to assign an attractiveness score to each region on the basis of which a ranking can be done, together with a measure of variability.
Tourism attractiveness in Italy: Regional empirical evidenceusing a pairwise comparisons modelling approach / Laura Grassini ; Francesca Giambona. - In: THE INTERNATIONAL JOURNAL OF TOURISM RESEARCH. - ISSN 1522-1970. - ELETTRONICO. - 22 (2020):(2020), pp. 26-41. [10.1002/jtr.2316]
Tourism attractiveness in Italy: Regional empirical evidenceusing a pairwise comparisons modelling approach
Laura Grassini
;Francesca Giambona
2020
Abstract
This paper aims at deriving a ranking for the Italian regions by modelling domestic (interregional) tourist flows, in order to compare their tourism attractiveness. To this aim, a Bradley–Terry modelling approach was used to make pairwise comparisons of competing territories. This approach allows the inclusion of covariates that are, in this case, factors that likely affect domestic tourism flows across competing territories. Consequently, we consider a wide range of determinants within the theoretical framework of destination attractiveness. Furthermore, the empirical findings have been used to assign an attractiveness score to each region on the basis of which a ranking can be done, together with a measure of variability.File | Dimensione | Formato | |
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