Social franchising is primarily a method to transfer knowledge from one established enterprise to another that wants to achieve the same social and economic goals. The social franchise is an adaptation of a commercial franchise in which the developer of a successfully tested social concept (franchisor) ena-bles others (franchisees) to replicate the model using the tested system and the brand name to achieve a social benefit. In fact, social franchising combines social objectives (sharing learning and methodologies for greater social impact) with economic objectives. This link is the reason that many consider social fran-chising to be a potential tool for the growth of social farming initiatives that introduce the co-production of private and public values. The paper opens with an overview of social franchising. Then it explains meth-odology used for the creation of social franchising for social farming (IBF) and discusses how this tool can be able to facilitate social innovation in agriculture.
Social franchising and social farming, for promoting the co-production of knowledge and values: the IBF case / DI IACOVO, FRANCESCO PAOLO; MORUZZO, ROBERTA; SCARPELLINI, PAOLA; Galasso Angela; Paolini Silvia. - STAMPA. - (2015). (Intervento presentato al convegno Second International Conference on Agriculture in an Urbanizing Society: Reconnecting Agriculture and Food Chains to Societal Needs tenutosi a Roma nel 14/09/2015-17/09/2016).
Social franchising and social farming, for promoting the co-production of knowledge and values: the IBF case
SCARPELLINI, PAOLA;
2015
Abstract
Social franchising is primarily a method to transfer knowledge from one established enterprise to another that wants to achieve the same social and economic goals. The social franchise is an adaptation of a commercial franchise in which the developer of a successfully tested social concept (franchisor) ena-bles others (franchisees) to replicate the model using the tested system and the brand name to achieve a social benefit. In fact, social franchising combines social objectives (sharing learning and methodologies for greater social impact) with economic objectives. This link is the reason that many consider social fran-chising to be a potential tool for the growth of social farming initiatives that introduce the co-production of private and public values. The paper opens with an overview of social franchising. Then it explains meth-odology used for the creation of social franchising for social farming (IBF) and discusses how this tool can be able to facilitate social innovation in agriculture.File | Dimensione | Formato | |
---|---|---|---|
01.pdf
Accesso chiuso
Dimensione
118.38 kB
Formato
Adobe PDF
|
118.38 kB | Adobe PDF | Richiedi una copia |
01.pdf
Accesso chiuso
Dimensione
118.38 kB
Formato
Adobe PDF
|
118.38 kB | Adobe PDF | Richiedi una copia |
I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.