The study aims at investigating the role of social media managers (SMMs) as trust mediators and access points in the context of local government. Little empirical work is devoted to this issue and the purpose of the paper is to provide a better understanding of the trust work routines.
Trust me, I am the social media manager! Public sector communication's trust work in municipality social media channels / Materassi L., Lovari A.. - In: CORPORATE COMMUNICATIONS. - ISSN 1356-3289. - ELETTRONICO. - 26:(2020), pp. 1-15.
Trust me, I am the social media manager! Public sector communication's trust work in municipality social media channels
Materassi L.
;
2020
Abstract
The study aims at investigating the role of social media managers (SMMs) as trust mediators and access points in the context of local government. Little empirical work is devoted to this issue and the purpose of the paper is to provide a better understanding of the trust work routines.
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