Design-driven obsolescence

Design-driven innovation increased the power of design discipline through the diffusion of a new important way of thinking: design is also able to change the sense of products. The consequence of this approach was the generation of new design-oriented products but also the dissemination of a design approach even in market fields that were formerly not-design-oriented. The economic advantage of design-driven innovation guaranteed the approval of this approach even in design schools, without hesitation. But are we sure that a design-driven innovation is always positive? What happens if design drives the substitution of a product too soon or too quickly? Is there also a negative effect of design-driven innovation? Could we call it design-driven obsolescence?