DIGITALLY-ENABLED ADVANCED SERVICES: MANAGING THE JOURNEY FROM DATA TO VALUE

Purpose: this paper proposes a novel model to describe how data collected from smart connected products(SCP) should be managed to generate customer value through digitally-enabled advanced services (DEAS). Design/Methodology/Approach: literature integrative review and action research Findings: there are connections between the configuration of the service system designed to deliver DEAS, and the value (net benefits in terms of efficiency, efficacy and focus) that different customers expect. Originality/Value: the integration of literature on SCP, smart PSS, service science and sdl facilitates the understanding of mechanisms through which DEAS create customer value.