Communicating social values to children using design solutions.

This research addresses the role of children in the society as key players able in the next future to influence adults behaviour as ambassadors of good causes. The main objective is to propose an innovative approach to design products to be used by children in public spaces These communication products have to improve children’s qualities of experience facilitating their social inclusion and cultural education on social and sustainable issues and on local and territorial values. The design solutions might teach children not only to respect people and environment but also to take care of local tradition and culture to pass on in future according to the sustainability point of view. Moreover, this paper intends to individuate open rules that could help designers, professionals and authorities to work together to involve young people as active citizens of the future.