This contribution aims to discuss “the paradox of sustainability” in the fashion system since it often represents exclusively a communication tool, which transmits more than has been done in the implementation of real programs towards social, environmental and economical sustainability. Juxtaposing the terms “fashion” and “sustainability” perpetuates a contradiction that “makes the expression sustainable fashion an oxymoron rather than a credible tool” (Ricchetti, 2009), or the current emergency condition, raising unresolved questions, places us in front of a total redesign of the system?
Can Sustainability Be Unsustainable? Paradoxes and Contradictions of a Necessary Evolution / Renato Stasi; Margherita Tufarelli. - In: PAD. - ISSN 1972-7887. - ELETTRONICO. - 20:(2021), pp. 175-192.
Can Sustainability Be Unsustainable? Paradoxes and Contradictions of a Necessary Evolution
Renato StasiConceptualization
;Margherita Tufarelli
Writing – Review & Editing
2021
Abstract
This contribution aims to discuss “the paradox of sustainability” in the fashion system since it often represents exclusively a communication tool, which transmits more than has been done in the implementation of real programs towards social, environmental and economical sustainability. Juxtaposing the terms “fashion” and “sustainability” perpetuates a contradiction that “makes the expression sustainable fashion an oxymoron rather than a credible tool” (Ricchetti, 2009), or the current emergency condition, raising unresolved questions, places us in front of a total redesign of the system?
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