Product Advanced Design: A Cultural Intermediation Between Knowledge and Information Authors

Digital transformation (DX) drives transversal change, breaking disciplinary silos to transition to more sustainable paradigms through new ontological and epistemological frameworks. This has consequences on product design and development too: since DX concerns cultural and meaning shifts, it enhances product development as a high-intensity knowledge-based process. Thus, product design shifts into its “Advanced” stage, enacting transcendence and trans- lation of different kinds of knowledge into future-oriented artefacts. This highlights new needs in the generation and transmission of Advanced Design knowledge stemming from future artefact production instances. By focusing on recent challenges rising in product design and development, this paper aims to discuss the cultural intermediation enacted by Advanced Design knowl- edge through the results of an applied research experience.