Mediated Identities: Values of Fashion in Digital Culture

The essay sets out to investi- gate the contemporary de- sign of the self and the role of fashion in the production of cultural values. In particular, digital culture has given rise to a mediated fashion, one that has repercussions on identity and authenticity, as well as on cultural memories. This invites us to look at the interdependence between the values that fashion pro- duces and the ones on which it feeds, which present themselves as compasses we can use to find our bear- ings in the fluidity of the digital world, where copies and simulations are the fruit of a symbolic (re)mediation ex- pressed in a concrete form.