Experimenting in Industrial Product Design. The Case: "Art, Design and Business Project for New Young Talents - Young Culture as a Motor for a New Business Economy in Tuscany"

The design of mass-produced products is a design process aimed at the masses, which describes approaches and phenomena in strong transformation. The production techniques, the semantic value of the products, the concept of mass production and the similarities between these factors explain new production and design balances following the latest technological and cultural transformations within contemporary society and the market. The paper discusses and investigates the theme of industrial design aimed at the masses, reporting relevant case studies and experimental tests.