Verso una manifattura glocale. Towards a Glocal Manufacturing

In the Digital Age, major innovation does not correspond with new technologies itself but with their democratisation, the large-scale diffusion and easy access of those production and communication systems that until recently were only available to governments, technicians and expensive entrepreneurs. Small local producers with deep ties to a territory now have the opportunity to communicate their story at low cost through websites, social media, platforms and effective methods such as storytelling; the internet has made it possible to increase peer-to-peer and direct contact with their users, thus expanding their network of benefits enormously. It is very complex to assess the advantages and disadvantages of a hyper-connected world. On the other hand, cultural innovation is linked to the ferment of connections between peoples, the confrontation and exchange of knowledge that bring new knowledge. The openness sources system enables the internet as an acceleration of connections between individual and community, between individual and individual, between community and communities, hence the surge of innovation in our age. In this scenario, margins disappear, every place regains value and the possibilities for growth multiply sustainable growth.