Floriculture and landscapes- Perspectives and challenges

The floriculture is an agricultural sector characterised by the use of innovative and advanced technologies. The floriculture products include cut flowers and foliage, potted plants, bedding/garden plants, and propagation materials. At economical level, floriculture products are non-essential goods, and their commercialization is tightly correlated with the economic well-being of the consumer. The quality is extremely important, and it is defined by the visual appearance that can be obtained in growing environments and preserved during postharvest. The floriculture market is worldwide, experiencing fierce competition, hence logistic and postharvest technologies play an important role as they can allow reaching long-distance and highly remunerative markets.