SITE-RESPONSIVE. CRITICAL OF THE INTERACTIVE ENVIRONMENTS IN EXHIBITION DESIGN

With reference to the conference topics, this paper analyzes the emotive, perceptive and social effects of technology in the space dimension, referring both to design practices and user experiences. The aim is to suggest new design scenarios able to contextualize the exhibition design in the contemporary scenario. For this purpose, examples of “interactive architecture”1 are analyzed in order to extrapolate exhibition practices and strategies that include the communicative and educational component in experiences where users use their bodies in space. This implies: acknowledging the emotional, communicative and adaptive possibilities of interactive environments; assuming that the design of the exhibition space is oriented to the integration of advanced technologies – tangible and intangible – so that it is necessary to understand the importance of data and their multiple nature, according to a heterogeneous users that interact with a performative environment, which can make their experience unique. This vital ability requires a level of phenomenological and design complexity that obliges designers to reflect on the meaning of our social nature and the mutable relationship with the world mediated by technology.