Measuring Sustainability Consciousness in Italy

Sustainability can be thought of as an ideal state in which society, the environment and the economy can thrive without harming each other in the present, future and global space. In this paper we validate the Italian version of the Sustainability Consciousness Questionnaire developed by a Swedish research group, which aims to group, which aims to measure individual sustainability awareness. The validation process is based on the model of Hierarchical Confirmatory Factor Analysis and includes both the long and the short form of the questionnaire. of the questionnaire proposed in the original study. Specifically, two alternative approaches are proposed for the validation of the short form, one based on the same subset of items as the original proposal, and another based on a data-driven strategy, resulting in a different subset of items.