Italia 90. La costruzione di una macchina scenica. Lo Stadio San Nicola di Bari e lo Stadio Olimpico di Roma

The 1990 World Cup in Italy opens up many possibilities for exploration: many subjects were involved in the organisation of the event and there were many repercussions on the political, cultural and social scenario of Italy. The contribution intends to analyse the stadiums built for Italia ‘90, contextualising them within the global phenomenon of the World Cup. A peculiar aspect of Italia ‘90 compared to previous World Cups concerned the organisational dynamics of the event, aimed at strengthening the internal economic policy and conveying the ‘made in Italy’ in all its possibilities: communication, execution and creation of all the integrated declinations of the design culture. Italy has set its sights on the World Cup to get a makeover and relaunch itself in style on the international sports, economic, industrial and tourism markets. The San Nicola stadium in Bari and the Olympic Stadium in Rome are two exemplary cases that will help the reader to understand the complex dynamics that led to the construction of the new sports facilities for the event