The focus group is a qualitative technique for information gathering based on an apparently informal discussion among a group of people selected on the basis of specific characteristics, outlined according to the cognitive purposes of the research. The debate occurs in the presence of a moderator, who leads a focused discussion on the research issues, and an observer, who observes the interactions and integrates the verbal information arising from the conversation.
Focus Group / Ivana Acocella. - ELETTRONICO. - (2023), pp. 116-117.
Focus Group
Ivana Acocella
2023
Abstract
The focus group is a qualitative technique for information gathering based on an apparently informal discussion among a group of people selected on the basis of specific characteristics, outlined according to the cognitive purposes of the research. The debate occurs in the presence of a moderator, who leads a focused discussion on the research issues, and an observer, who observes the interactions and integrates the verbal information arising from the conversation.
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