Visual communication is considered one of the most effective way to express institutional contents and therefore a strategic field for public sector communication. In order to explore how visual languages – such as infographics, icons, maps, tables, pictograms, etc. – are adopted by Italian Public Administrations in their digital spaces, the contribute aims at investigating the infographic contents in the instituional timelines. Which are the opportunites and the risks to test these visual languages? Are there significant differences in the use of infographics among the Italian Regions and the Ministry of Health? Which contents are more often expressed by visuals? This study is a second step research: in the first phase we have paid attention to the large use of infographics during the pandemic, when they were urged to the emergency; the second step examines the current use of visual communication, after the pandemic, in the daily routines to inform citizens on a wider range of public issues and services.
Linguaggi visuali per la comunicazione pubblica digitale. Prospettive oltre l’emergenza / L. Solito, L. Materassi. - In: H-ERMES. - ISSN 2284-0753. - ELETTRONICO. - 25:(2023), pp. 133-152. [10.1285/i22840753n25p133]
Linguaggi visuali per la comunicazione pubblica digitale. Prospettive oltre l’emergenza
L. Solito;L. Materassi
2023
Abstract
Visual communication is considered one of the most effective way to express institutional contents and therefore a strategic field for public sector communication. In order to explore how visual languages – such as infographics, icons, maps, tables, pictograms, etc. – are adopted by Italian Public Administrations in their digital spaces, the contribute aims at investigating the infographic contents in the instituional timelines. Which are the opportunites and the risks to test these visual languages? Are there significant differences in the use of infographics among the Italian Regions and the Ministry of Health? Which contents are more often expressed by visuals? This study is a second step research: in the first phase we have paid attention to the large use of infographics during the pandemic, when they were urged to the emergency; the second step examines the current use of visual communication, after the pandemic, in the daily routines to inform citizens on a wider range of public issues and services.File | Dimensione | Formato | |
---|---|---|---|
Linguaggi visuali.pdf
accesso aperto
Descrizione: testo articolo
Tipologia:
Pdf editoriale (Version of record)
Licenza:
Open Access
Dimensione
425.77 kB
Formato
Adobe PDF
|
425.77 kB | Adobe PDF |
I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.